California

Our Favorite LA Salon Is Coming To A City Near You

Spoke&Weal

Spoke & Weal salon's cult following and swift expansion across the country testify to the effectiveness of of co-founder Jon Reyman's dry-cutting technique. So is his ability to somehow style my unruly mass of mane into something manageable. The man works miracles. Working to evolve the salon industry's traditional methodology of cutting hair while wet, Reyman and team are going against the grain and cutting hair while dry, as it falls. Which he feels is just a more logical, evolved way of cutting. Spoke & Weal cuts often take less than 45 minutes and Reyman is upfront about how he trains his team not to act as a client's therapist, but to give them 'the best haircut of their life.' Which, as I sort of mentioned above, is the truth. I had a chance to connect with him, while he chopped into my previously untamable locks, about his approach, the current expansion into new markets and how they've grown such a dedicated clientele. Read on for our discussion, below.

You started Spoke & Weal in San Francisco. Who is your clientele there, and why that city to start?

San Francisco was a good jumping-off point. We opened fresh without any roots or name in a city that none of us lived in. Christy Dylo, our master stylist and trainer, moved from Minneapolis on faith that we could do what I said we could. This happened pretty quickly. We did not, and have not, done "studies" or SWAT analysis. Its been more a Field of Dreams situation: if we build it, they will come.

I first heard about Spoke + Weal through a few influencer friends in the wellness space. What is it about the brand that is attracting so many beauty and wellness influencers, especially in Los Angeles? How does this ‘insider favorite’ status take form in other markets?

We don't “go after people” we let our work speak for itself. We want guests who genuinely want to see us and appreciate our work. I think our relaxed relationships (meaning no formal trade or sponsorships), but definitely appreciating the support influencers and social media provides for spreading our work and the word, helps create more intimate relationships with all our guests and especially those who have established themselves as influencers. We work hard to make it easy for people.

We are also not celebrity-driven. We just want to do excellent work for people who want it. We always want to understand our success and exposure comes from our talent and drive and not from a once-removed resource. Our attitude is try us, if you love us great, if you love another place better, great, we want you to be happy.

We are the go-to for people who are looking for alternatives in every market we are in.

Tell us about your dry cutting technique? Why haven’t other salons been doing this? Is this part of why you think you’ve been able to so successfully enter other markets

We believe wet haircutting is antiquated and inferior. I can spend fifteen minutes cutting hair dry and it will be better than a four hour wet haircut. Better meaning, the length and density of hair is managed more carefully, clearly and refined. Hair will be softer and more modern looking.

Wet cutting is the least important part of the haircut. It’s the gross-moves part. The initial chopping of the block. The actual refinement and definition takes place in the dry cutting.

Other salons have been trained under older methods. They are stuck in the past cutting small sections and blunt lines. They cut length to manage density (enter heavy layers). Cutting dry we can cut blunt lines, layers, manage length and density more perfectly.

Yes, we are successful because we give better haircuts in less time. Our haircuts “grow in” not out, they last longer. We have created a language that is simple, that helps us deliver what our guests are asking for. We are driven by giving guests the best haircuts in the world.

You started Spoke + Weal after working for years as a master trainer at Aveda. How have you woven clean beauty into your own brand and how are you still working with Aveda products?

We use Aveda in our salons. We want natural eco-concious products that still deliver the results we are looking for. We want performance, results, and environmental awareness to be embedded in our services.

As the ‘talent’ how have you so successfully been able to map out this beautiful growth strategy? Did you find and MBA to help you on a consulting basis, or take on a co-founder who has grown brands in the past?

I do not want to be the most important person in the room. The business is not built on my success but built on the success of the team and our ability to collaborate. We have created clear cutting, color, styling, and culture systems. We stay flexible and strong. I surround myself with people who are capable. My business partners compliment me, and one another, perfectly. Our master team members and educators, Dell Miller, Lindsay Victoria, Jay Braff to name a few have contributed in ways we would have a hard time quantifying. Building Spoke & Weal has always and will continue to depend on the entire teams commitment and sacrifice.

Does technique remain the same, regardless of place, or are your stylists taking different approaches in places like Los Angeles and Nashville, or New York and Chicago?

Everyone is trained on and required to master our techniques. How they use these is up to their individual creative process and consultation. Our pro’s have brands within our brand. We believe the diversity of what we offer, and our collaborative culture, makes us collectively the technically-strongest salon in the world. We are enormously committed to culture. We fail forward. We are constantly striving to challenge ourselves and each other. We communicate clearly and invest heavily in protecting and cultivating our culture. This is what our company retreats and monthly meetings are about. In our organization, culture is everything. Hence our mission.

For those without a Spoke + weal in their city yet, how do you advise customers ensure their stylists are taking the best care of their hair and giving them the best cut possible?

I would ask if the hairdresser is able to cut dry. Find a hairdresser that has committed to continued education. Communicate clearly and bring in pictures. We hope to be in your city soon!


How A Former Banker Built AnAdult Summer Camp For Gourmands and Outdoor Novices

How A Former Banker Built AnAdult Summer Camp For Gourmands and Outdoor Novices

Adult summer camps, complete with expert guides, gourmet meals and happy hours, are the next big wellness trend. Here’s how Pursuit Series Co-founder Julia Stamps-Mallon turned her idea into a sold-out outdoors festival.

The California Road Trip Adventure We’re Tripping on This Fall

CaliforniaRoadTrip

Friend of Well + Away and inspiring outdoor adventurer Veronica Baas recently visited California for a long weekend of healthy road tripping to explore her favorite outdoor destinations along the 101 and Route 1. Below, she shares her trip notes, from the most stunning national parks and vegan eateries along the way, to the tourist attractions that really are worth a pit-stop.

by Guest Contributor Veronica Baas

As a native Coloradan and newly branded Arizonan, I love getting out of the desert to visit the west coast. And as a technical marketer and burgeoning engineer I need to switch up screen time for outdoor green time to feel balanced. And when I say outdoors, I mean outside in the woods running, hiking or swimming. Basically, what meditation does for some of my friends, a hike does for me. A non-rushed, multi-day drive down the 101 freeway, stopping to explore  national and state parks along the way, is one of my favorite self-care, slow-living rituals.

Driving from the top of California, like, say, in Redwood country, to the tip, say in San Diego for margaritas, takes roughly 14 hours. To give myself enough time to enjoy it and soak in as much nature as I can, I give myself a period of three or four nights for the drive, depending on how much PTO I have to spare. I’ll pick one or two major cities I want to hit along the way, as well as stops for hot springs and can’t miss trailheads. All of this gets mapped along a paper map to ensure I don’t get overexcited by any far-flung trails and stray too far from my route.

Read on for one of my favorite routes down the 101, with stops along the way to get out and explore some of the most beautiful Northern California outdoors.


Redwoods

1. Redwood National and State Parks

If you’re flying in, the adventure begins at the small California Redwood Coast-Humboldt County Airport, just 30 minutes from the national forest visitor center. There’s something magical about seeing the country’s tallest trees tower over a horizon of full-on ocean..

The redwood protected area is made up of four state parks: Redwood national park, Del Norte Coast, Jedediah Smith, and Prairie Creek Redwoods state parks. The entire territory lies within two counties, Del Norte and Humboldt. One of my favorite places to explore within the state parks is Fern Canyon. Or, if you’re strapped for time, the Lady Bird Johnson Grove Trail is a solid option for shorter hikes. It’s not too steep, and the trees are gorgeous. You’ll see tons of full-grown redwoods as well as old, hollowed-out trees.

RussianGulch

2. Russian Gulch State Park

After nearly four hours of driving, stop off at Corners of the Mouth organic grocery store in Mendocino to grab healthy picnic items for a hike up to the Russian Gulch State Park waterfall. Skip the heavily trafficked loop and find a shorter hike only one mile or so each way off of Road 409. Park where the pavement ends and go behind the horse camp gates to find this trailhead. The hiking itself should only take you 30 or so minutes round trip but the majestic atmosphere is a nice place to stop and take a few deep breaths.  You can also camp, bike, hike, kayak, or dive elsewhere in the park. Anyone who has plenty of time should stop and stay for a few days, but at the very least the falls are a must-see.

If you do take the Google-recommended route, remember to bring cash for an $8 admission fee that goes to maintain the park. This area was easy for me to fall in love with, so I ended up sticking nearby and heading to the Mendocino Headlands state park next, conveniently located in the same county. The headlands trail is a fun 4-mile hike with cliffside ocean views and gorgeous wildflowers to marvel at. Dogs are welcome here, too.

Labyrinth.jpg

3. Lands End Labyrinth

Hop back in the car and head south for three more hours to San Francisco. I like to stop by one major city on these drives, to  treat myself to a great meal and just a touch of hustle bustle (though I still try to keep myself from looking at my inbox). Here, I’ll often find myself headed to dinner at healthy restaurants such as vegan sushi spot Shizen or raw-friendly but not totally raw Nourish Cafe. And for an afternoon of slow-paced exploring, I love visiting the deYoung, San Francisco’s contemporary museum that’s surrounded by Golden Gate Park. Or Lands End Labyrinth, a locals’ favorite hike that sits on the northern tip of town.

If you do make it out to Land’s End, you’ll find one of my favorite San Francisco secrets: an oceanside labyrinth, at the literal land’s end. In the mornings and at sunset you might catch a few visitors meditating or practicing yoga here, I’ve yet to find a time of day where it’s not completely stunning. Though of course sunrise and sunset are peak prettiness. While in town, don’t forget to check out Well + Away’s favorite vegan meals in San Francisco, as well as some of my own favorite tasty vegan restaurants.

MysterySpot.jpg

4. The Mystery Spot

The next morning, time to hit the road again, this time for a two hour drive south of San Francisco to the Mystery Spot, a mysterious site riddled with gravity phenomenon just north of Santa Cruz. The museum is hidden in the mountains though each time I visit it seems more and more people are discovering this little natural wonder. Fun fact: a few years back California native Lorin Ashton, aka Bassnectar, made a track called The Mystery Spot.

Within the gravitational anomaly you can lean fully forward without falling over or watch lighter objects hang in mid-air.

PfeifferBigSurStatePrak.jpg

5. Pfeiffer Big Sur State Park

Head south for another two and a half hours until you hit Big Sur State Park. This stop might be a household name around the world, and for good reason. It’s too beautiful to skip if you’re passing by. Visiting this luxe, coastal town is a nice way to slow down and relax after a busy visit to SF. The town is home to less than 1,000 people, but the plant-based bites at the Big Sur Bakery compete with vegan hot spots in the city. I recommend the veggie saute with baby zucchini, green beans, tomatoes, and fennel confit or the creamy vegan risotto.

After an energizing meal it’s time to hit the trail again. This park boasts six popular trails ranging in length from a half mile to the most advanced, eight-mile Mt. Manuel Trail. For a good middle point in difficulty and a local favorite try the Valley View and Pfeiffer Falls trail. It’s an intermediate hike, three miles long that brings you to a 60-foot waterfall.

The state park itself is famous for its misty views, steep cliffs, and rocky shorelines. It is also formally known as the longest undeveloped coastline in the U.S, which should not come as a surprise with such endless vistas on hiking trails and from campgrounds. Before packing up, be sure to spend an hour or two sunbathing and swimming at Pfeiffer Beach.

HearstCastle.jpg

6. Hearst Castle

Worth a slight detour off of the 101, and three hours south of Big Sur, is Hearst Castle, one of my favorite architectural landmarks in the state. If time allows, be sure to take a scenic detour via CA-1 and stop at Slates Hot Springs while en route. The mansion itself is notable for its extravagant decor, both ocean and mountain views, and its iconic indoor and outdoor pools. Both pools are gorgeous but the indoor pool reminds me of something you’d find in a European castle. The Hearst Castle attract millions of visitors every year, so brave the crowds and you’ll be rewarded with a pretty mind-blowing architectural experience.

If you’re feeling peckish after your visit, pop down to Centrally Grown in downtown San Simeon for a wide variety of organic and vegan options. If you do choose to splurge on a meal onsite at the castle, know that most ingredients used are organic and locally-sourced. Plant-based options include a sweet and sour tofu, roasted artichoke, roasted butternut organic squash, and more.
.      . .

Please let me know what you think about my favorite road trip here. Taking time to get out and explore the outdoors and breathe in non-city air has such a big impact on my stress levels and happiness, and I hope you find it helps you, too.. For more details on route and drive time, check out the map!