Holistic beauty has birthed a new luxury beauty trend that we've been all about this summer: crystal infused serums, oils and luxurious balms. While 2017 had seen an uptick in the use of jade rollers for massaging serums into the face, 2018 has gone full-on, with pieces of crystal included in and infused into products to imbue the user with healing properties. While no clinical trials back up claims of crystal healing, there are long traditions of using gemstones in beauty rituals for a variety of purposes. This new category of ‘crystal luxe’ beauty is growing with a set of up-and-coming indie product lines and major retailer releases. Below are some of the names to watch:

Los Angeles based, natural luxury skincare line Odacite, founded by Valerie Grandury, introduced its first crystal product on June 15, a Co-Q10 lip serum with a green aventurine roller applicator (ed. note: this is one of my absolute favorite new products out there - I am obsessed). Grandury, who remembers her French grandmother saying that she could not sleep without the calming energy of a piece of magnesite on her nightstand, has been a lifelong devotee of the power of crystals. Green aventurine, Grandury suggests, is ‘known to be the luckiest of all crystals. Healers believe that aventurine has the power to absorb electromagnetic pollution created by computers and cell phones, helping you sleep better and wake up with newfound energy.’

It’s not just the luxury-wellness frontier of Los Angeles that is hopping on the crystal bandwagon. Growing natural beauty retailer The Detox Market just launched an exclusive rollout of crystal-infused Nazan Schnapp products on May 15 that lasts through the summer throughout all North America locations. The Zurich-based Nazan Schnapp line has used gemstones as ingredients in its products since the company’s 2011 launch. A Sublime Hydrating Treatment Essence is made with rose quartz, intended to encourage ‘a natural renewal process’ of the skin, and a Regenerating Blue Clay Iris Amethyst & Peony mask uses amethyst for its ‘calming effect’.

More approachable brands are getting in on crystal-infused product, too.  Pacifica released an entire crystal collection called the Crystal Collection in March, available to purchase at Ulta.com, with a range of products containing powdered gemstones, including a Crystal Primer that contains powdered rose quartz and a Crystal Foam face wash that contains rose crystal extracts. Cult beauty brand Glossier’s crystal infused Haloscope highlighter regularly sells out. The most popular color? Quartz, naturally.