High-growth activewear label Outdoor Voices is doubling down on its commitment to life in the great outdoors with the launch of its first official collaboration with Goleta-based running shoe brand HOKA ONE ONE. The partnership is a revamping of HOKA’s award-winning Clifton 4 running shoe. The springy, cushion-focused and lightweight style has become a popular alternative to previous years’ low profile shoe trend. The new Clifton 4 release is available a unisex shade of lemon chrome and goji berry, as well as two women’s colorways of powder blue and goji berry and pale pink and blush.
On the new launch, Vice President of Product at HOKA Gretchen Weimer shares that,”HOKA ONE ONE and Outdoor voices are both bold brands that turn heads. The new colorways in our OV Clifton are unexpected, and they’ll catch your attention, but they work, and they’ll add the right kind of pop to your run, workout, or everyday life.” She continues that, “We are thrilled to partner with Outdoor Voices to introduce a special edition Clifton 4 collection that will tie together performance-based and active lifestyle brands,” said Gretchen Weimer, Vice President of Product at HOKA ONE ONE. “The HOKA and Outdoor Voices collection reflects the growing popularity of versatile footwear that blends athletic performance with everyday lifestyle.”
As far as offering a person reason for venturing into running, Outdoor Voices’ Founder and CEO Tyler Haney shares that, “Running is a key part of my daily routine.” “HOKA makes my favorite shoe to run in, and it’s been exciting to work together to bring our first collaboration to life — and to give our customers their first opportunity to wear head-to-toe OV.”
The new Clifton 4 running shoe is available in select Outdoor Voices retail store and online at OutdoorVoices.com.