What to Eat in SF, According to Greg Malsin of Project Juice

Project Juice is one of Well + Away's favorite purveyors of organic, cold-pressed juice in SF, and part of the 'Where to Juice' section in the SF VitalGuide. Co-founders Greg and Rachel Malsin know a thing or two about great juice and other healthy finds in the City by the Bay, so we caught up with Greg to get a run down of their favorite healthy spots:


What are your current neighborhood haunts?

My wife Rachel and I live in Russian Hill, and there are so many options on Polk Street. Walking distance from our place are is great coffee from St Frank, salads from Blue Barn and of course our own Polk St location of Project Juice. On weekend walks, we love to visit Jane on Fillmore for vegan and gluten-free pastries and granola and Fraiche for a vegan chocolate fro yo.

What are you eating and drinking at Project Juice these days?

We’re focused on plant-based, clean food that tastes great. We’re doing amazing things with coconut yogurt now - using young Thai coconut for a coconut yogurt parfait with probiotics and superfood granola. We launched a line of hot drinks at the test kitchen in Hayes Valley that will now be offered at the Valencia location, too. It’s wonderful. The hot elixirs have become really popular. The Energize is amazing and is made with matcha and cashew milk and is served hot or cold.

Do you have a favorite Project Juice juice?

Deep Green is one that Rachel and I love when we crave greens and want something filling but low in sugar. I also like the Chocolate Protein, which has 17 grams of protein. That said, my regular go to is Green Lemon. It’s well-balanced and has just enough acid without being too sweet. It’s like a nice pick me up if I feel like my immune system needs a boost.

Any favorite beverages beside juice?

When we can get away, we love going to Healdsburg to lay low and drink wine. Porter Creek is an awesome hidden gem of a winery 15 minutes outside of Healdsburg with a garage-style tasting room. It’s the most laid back tasting ever, where you just hang out with the winery chickens and dogs. Quivera is nearby and produces great biodynamic certified wines, which we love, too.